December 10, 2019 at 11:47 AM

Want to Increase Revenue? Focus on Activity

Slickstream publishers sometimes ask me why we use "activity time" as one of our key engagement metrics. The answer is easy. It is directly correlated to revenue -- and everyone wants to know how they can increase revenue.

First, let me explain what I mean by "activity time". This is the active time that a viewer spends on your site. Don't confuse this with session duration. That is a metric that you'll see in Google Analytics. But for a variety of reasons, it is a very poor measure of engagement. (Just think about someone who opens one of your pages and then goes out to lunch while leaving that page open in their browser.)

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December 10, 2019 at 7:56 AM

MailChimp Integration with Slickstream

mailchimp

Slickstream's membership feature enables your site visitors to save their favorites by signing in.   If you use MailChimp, we can automatically add these contacts into your system. 

NOTE: This is preliminary documentation.  This feature has not yet been released.

We handle all of this for you. As part of the sign-up process, a viewer provides their email address, name, and password. We also present them with a checkbox that allows them to choose whether they will allow you (the site owner) to notify them about new content. (You can customize that checkbox message if you want to phrase that choice differently.)

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December 5, 2019 at 8:30 AM

Bounce Rate Doesn't Mean What You Think it Means

People for a long time have talked about "bounces" when referring to website analytics. As experts in engagement, we believe that the way it has been commonly defined leads to a lot of confusion and misunderstanding. So let's clear this up.  You'll see in a minute why this is relevant to your site revenue.

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December 3, 2019 at 7:09 PM

Podcast: Slickstream CEO Talks Engagement and More

Slickstream CEO Kingston Duffie was featured on Tuesday by our friends at Food Blogger Pro in their weekly podcast.

In a wide ranging interview with Bjork Ostrom, Kingston discusses the importance of on-site engagement, the lessons he's learned from his past companies, and why he's so excited about Slickstream.

You can listen to the whole thing here, but we also want to share some of our favorite excerpts:

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December 2, 2019 at 5:59 PM

Slickstream Surpasses 50 Million Monthly Pageviews

November was a record month here at Slickstream, and we wanted to share a few major milestones we hit along the way.

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November 26, 2019 at 3:22 PM

Slickstream Featured in Eats Index

While the Slickstream Engagement Suite works on just about any site, there's one group of publishers that have taken to us faster than the rest: food bloggers.

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November 21, 2019 at 3:46 PM

How Slickstream Calculates Your RPM

Publishers who review Slickstream's analytics for their site have asked us about the RPM and revenue numbers that we report. Where do those come from? How can you provide this down to the page level?

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November 19, 2019 at 6:17 PM

Analytics Gets an Overhaul

Here at Slickstream, we offer you a lot of options to increase your on-site engagement. Our search, discovery, and engagement tools are designed to blend seamlessly with your website, and to help users intuitively find more of your content. But how can you tell if they're working?

That's where our analytics come in. Up until this point, these analytics have been kept in beta while we identified what was useful, what wasn't, and how best to display everything. As of today, we're excited to announce that they're ready for a full release!

Here's what's new:

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November 19, 2019 at 10:03 AM

Product Update: 11/15/2019

Slickstream's Engagement Suite was updated today with some significant changes to Favorites, Search and Analytics.

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November 5, 2019 at 5:58 PM

A Fresh Look for Favorites

One of the key components of Slickstream's Engagement Suite is its Heartbeat/Favorites tool, which you may recognize as the heart icon that sits above search in the bottom right corner of Slickstream-enabled websites.

It's one of our most-used tools (particularly on mobile) and it serves two valuable purposes for publishers:

  • First, it enables visitors to effortlessly express their appreciation on posts, and engages them with live animations as visitors from around the world do the same.
  • Second, it provides those visitors with an easy method to save content and refer back to it later on a personal 'Favorites' page, without having to log in or enter an email address.

Today we've made an update which we think improve both its look and feel and its overall functionality. Users can now access their favorites from the Heartbeat module itself, via a simple and intuitive bookmark icon that appears after clicking.

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