January 13, 2020 at 4:05 PM

January 2020 Engagement Suite Updates

We went live today with a big update to the Slickstream Engagement Suite that includes a lot of improvements to our infrastructure, along with a number of features that we hope you and your visitors will enjoy.

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January 8, 2020 at 10:13 AM

Slickstream Recommendations

One of the pillars of web engagement is getting people to visit more content on your site when they visit. We like to talk about the "buried treasure" problem. As a publisher, you know that you have lots of wonderful content on your site. It is frustrating that your visitors aren't aware of it.

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January 2, 2020 at 2:50 PM

A December to Remember: 100 Million Pageviews

What a year.

Slickstream started 2019 as a fledgling startup serving a handful of food blogs, and closed it with our biggest month ever: 100,000,000 pageviews in December alone.

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December 18, 2019 at 2:53 PM

Introducing Self-Serve Site Configuration

Part of Slickstream's "secret sauce" is our ability to integrate our engagement suite into websites without anything more than an embed code added by the publisher. We handle the work so that our features get added into the site beautifully and seamlessly.

Until now, though, if a publisher wants changes to the configuration of engagement suite widgets on their site, they would need to contact us. For example, if the publisher decided that they wanted to switch to a "grid layout" for their search results, we would need to make that change for them.

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December 15, 2019 at 2:06 PM

Filmstrips, Toolbars, and How They Fit on Your Site

One of Slickstream's engagement suite feature is our "filmstrip" widget. This is a scrolling carousel of recommended posts. The recommendations adapt to the context. Viewers can scroll to find interesting posts and click on one to navigate to it.

The filmstrip can appear in two different ways on your site: inline within your page or as a "toolbar" stuck to the top of the page. We talk about these as two different widgets: the "filmstrip" (inline in the page), and the "filmstrip toolbar" (stuck to the top of the page).

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December 15, 2019 at 1:56 PM

The Science Behind Our Recommendation Engine

Our Engagement Suite is designed to keep your visitors on your site longer and to keep them coming back. We can't make your content better -- that part is up to you. But when you have great content, we want to make sure that your visitors can discover it easily.

One of the most important features in Slickstream is what we call our "recommendation engine". This lives "in the cloud". We maintain a complete model of all of the content on your site. And we watch every pageview and every click by every visitor to your site. We use all of that data to make predictions about what content to bring to the attention of your visitors. That's what the recommendation engine does.

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December 15, 2019 at 1:46 PM

How Do Slickstream Favorites Work?

At Slickstream, we strive to engage your site's visitors. We want them to love their experience. If they do, they'll stay longer, return more often, and maybe even tell their friends about you.

We have combined the old-fashioned notions of "like buttons" and bookmarks into something new. We want to give your site visitors a fun way to express appreciation that has something in it for them as well.

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December 10, 2019 at 11:47 AM

Want to Increase Revenue? Focus on Activity

Slickstream publishers sometimes ask me why we use "activity time" as one of our key engagement metrics. The answer is easy. It is directly correlated to revenue -- and everyone wants to know how they can increase revenue.

First, let me explain what I mean by "activity time". This is the active time that a viewer spends on your site. Don't confuse this with session duration. That is a metric that you'll see in Google Analytics. But for a variety of reasons, it is a very poor measure of engagement. (Just think about someone who opens one of your pages and then goes out to lunch while leaving that page open in their browser.)

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December 10, 2019 at 7:56 AM

MailChimp Integration with Slickstream

mailchimp

Slickstream's membership feature enables your site visitors to save their favorites by signing in.   If you use MailChimp, we can automatically add these contacts into your system. 

NOTE: This is preliminary documentation.  This feature has not yet been released.

We handle all of this for you. As part of the sign-up process, a viewer provides their email address, name, and password. We also present them with a checkbox that allows them to choose whether they will allow you (the site owner) to notify them about new content. (You can customize that checkbox message if you want to phrase that choice differently.)

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December 5, 2019 at 8:30 AM

Bounce Rate Doesn't Mean What You Think it Means

People for a long time have talked about "bounces" when referring to website analytics. As experts in engagement, we believe that the way it has been commonly defined leads to a lot of confusion and misunderstanding. So let's clear this up.  You'll see in a minute why this is relevant to your site revenue.

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