Jan 11, 2021 7:09:55 PM

How to Fully Integrate and Monetize Your Web Stories

Web stories, the web version of the popular social media format, are rapidly increasing in popularity thanks to a renewed emphasis by Google.  Google views stories as a great new traffic source for publishers but equally importantly, as a new engaging medium on the web.  (Watch this short overview from the stories team at Google). 

Google suggests "deeply integrating Stories into your website" as part of their Stories specific SEO tactics.  At Slickstream we’ve launched a new set of features in the Engagement Suite focused on seamlessly integrating stories into publishers sites as well as ensuring stories are always presented on monetized pages within the site's theme.  These features work with stories created using the Google Web Story WordPress plugin or with stories authored with the Slickstream Story service. 

 

Below is a overview of how to monetize stories and more details on the new features, or you can just skip to how to add them to your site.

Discover the Engagement Suite

Read More
Dec 9, 2020 8:43:07 AM

Supply-Based Search for Crafts/DIY Sites

A few months ago, we announced a feature that utilized the structured data many of our publishers in the cooking/recipe space were already producing: ingredient-based search.

Today we're happy to announce another such feature, this time for those in the crafts/DIY vertical: supply-based search!

Read More
Dec 2, 2020 8:07:36 PM

Case Study: Crazy Clickthrough With Content Grids on DIY & Crafts

If there’s one thing that matters to us most here at Slickstream, it’s the visitor engagement data that drives everything we do. And while it’s all well and good to create shiny new objects for our publishers to put on their sites, in the end they have to actually drive clickthrough.

So when we roll out a new tool in the Engagement Suite, the first thing we do is test, test, test! And this week, our friends at DIY & Crafts were kind enough to let us publish the results on our latest addition: the content grid.

Read More
Oct 26, 2020 9:46:38 PM

Engagement Suite Minimum Price Now Just $10 per Month

When we introduced the Slickstream Engagement Suite in October 2019, one of our primary pricing considerations was our ability to adequately support all of our customers, including a high-touch onboarding process. That meant that we needed to set a monthly minimum price that made it viable for us to provide enough attention to every customer, and we landed on $25/mo.

Read More
Oct 23, 2020 1:21:58 PM

Why Add Slickstream Stories to My Website?

Slickstream stories are getting added to a lot of our customers' websites. We've been asked an important question frequently: Why should I add stories to my website?

Of course, there is no one right answer. Each publisher will have to reach his or her own conclusion. But here are some reasons to consider:

Read More
Oct 14, 2020 12:11:27 PM

Slickstream Updates: 10/14/2020

Slickstream has been updated for all customers today. These changes should have no effect on existing customers -- at least until they choose to take advantage of these new capabilities.

Read More
Oct 5, 2020 12:31:31 PM

Slickstream Turns One

It's a big week here at Slickstream; we officially launched out of beta one year ago! 

It's been a heck of a year filled with rapid growth, and we're so appreciative to all the customers, trialists, third parties and advocates that made it such a success. 

To quantify what kind of growth we're talking about, in our first 12 months we saw...

Read More
Oct 2, 2020 6:29:54 PM

Slickstream's New Cloud

Since Slickstream went live a year ago, we've been growing quickly. Last October we managed a handful of websites, indexed a few thousand webpages daily, and processed a few hundred gigabytes of traffic per month. Now we are handling more than 600 websites, indexing more than half a million webpages in real-time, and over the past month have processed more than 30 terabytes of traffic.

Read More
Sep 23, 2020 7:37:13 PM

Slickstream and First Party Data

If you use advertising on your site to generate revenue, then you may have heard horror stories about what will happen when Google starts to block third-party cookies on Chrome -- currently slated for sometime in 2022.

First of all, this isn't as bad as it may sound. Apple started blocking third-party cookies earlier this year, and most publishers have not seen a significant decline in RPMs on mobile. With about half of the entire mobile market, this is significant.

Read More
Sep 18, 2020 10:41:31 PM

How Slickstream Prioritizes Stability, Performance and Support

Here at Slickstream, we field a lot of questions from customers, trialists, and interested publishers about our technical processes and how we affect the websites we're on. This is, of course, totally reasonable! The performance of your site is paramount, and you need to be confident in the reliability of any new component you're adding to it.

We can generally group these questions into three categories:

Read More

Subscribe Here!