News and Updates

Getting the Most from Your Content with Email Marketing

Slickstream note: Today, we're doing something different on the blog, and inviting Allea Grummert to write a guest post that we think aligns very nicely with what we do. She's an expert on email marketing, and has a ton of great advice on how to get more out of your existing content. This is not an advertisement or a paid placement -- it's just content we thought would be valuable to our subscribers. Enjoy!

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Data-Driven Growth: How to Use Slickstream Analytics

One of the best parts about subscribing to Slickstream is the wealth of data available in your analytics portal. It features content insights, clickthrough data, search queries, recommendation pairs, individual widget usage, and much more. To be honest, we know it can be a little overwhelming!

That's why I wanted to take some time today to outline some of the best ways our publishers use Slickstream insights to grow their sites, and to show off some of the information you may not have realized was there. Let's dive in:

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Case Study: Crazy Clickthrough With Content Grids on DIY & Crafts

If there’s one thing that matters to us most here at Slickstream, it’s the visitor engagement data that drives everything we do. And while it’s all well and good to create shiny new objects for our publishers to put on their sites, in the end they have to actually drive clickthrough.

So when we roll out a new tool in the Engagement Suite, the first thing we do is test, test, test! And this week, our friends at DIY & Crafts were kind enough to let us publish the results on our latest addition: the content grid.

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