Slickstream note: Today, we're doing something different on the blog, and inviting Allea Grummert to write a guest post that we think aligns very nicely with what we do. She's an expert on email marketing, and has a ton of great advice on how to get more out of your existing content. This is not an advertisement or a paid placement -- it's just content we thought would be valuable to our subscribers. Enjoy!
One of the best parts about subscribing to Slickstream is the wealth of data available in your analytics portal. It features content insights, clickthrough data, search queries, recommendation pairs, individual widget usage, and much more. To be honest, we know it can be a little overwhelming!
That's why I wanted to take some time today to outline some of the best ways our publishers use Slickstream insights to grow their sites, and to show off some of the information you may not have realized was there. Let's dive in:
Over the last few recent product releases, we've introduced a wide variety of brand new themes and templates that Slickstream subscribers can use to enhance the look and feel of their sites. These range from larger, photo-oriented cards to simple text-only lists, and can be fully configured in the customer portal. Read on for more details.
Slickstream includes "two-dimensional search" ("2D") and "progressive search". These search capabilities make it easy for your visitors to identify the content they're looking for. Explanations of how things work are below.
Your site search matters. It's a critical part of the way your visitors interact with your site, and it's something we take extremely seriously at Slickstream. Check out the capabilities that our search function offers.
If you're a food blogger using WP Tasty as your recipe plugin, we have great news for you: you now have the option of integrating your Slickstream Favorites directly into your Tasty Recipes recipe card.
Web stories, the web version of the popular social media format, are rapidly increasing in popularity thanks to a renewed emphasis by Google. Google views stories as a great new traffic source for publishers but equally importantly, as a new engaging medium on the web. (Watch this short overview from the stories team at Google).
If there’s one thing that matters to us most here at Slickstream, it’s the visitor engagement data that drives everything we do. And while it’s all well and good to create shiny new objects for our publishers to put on their sites, in the end they have to actually drive clickthrough.
So when we roll out a new tool in the Engagement Suite, the first thing we do is test, test, test! And this week, our friends at DIY & Crafts were kind enough to let us publish the results on our latest addition: the content grid.
Slickstream stories are getting added to a lot of our customers' websites. We've been asked an important question frequently: Why should I add stories to my website?
If you use advertising on your site to generate revenue, then you may have heard horror stories about what will happen when Google starts to block third-party cookies on Chrome -- currently slated for sometime in 2022.
