John Greely

John Greely

Hi, I'm John! I run marketing for Slickstream. In a past life I was an early employee at Bleacher Report, and I'm both a Gaucho and a Longhorn.

Recent Posts

Dec 9, 2020 8:43:07 AM

Supply-Based Search for Crafts/DIY Sites

A few months ago, we announced a feature that utilized the structured data many of our publishers in the cooking/recipe space were already producing: ingredient-based search.

Today we're happy to announce another such feature, this time for those in the crafts/DIY vertical: supply-based search!

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Dec 2, 2020 8:07:36 PM

Case Study: Crazy Clickthrough With Content Grids on DIY & Crafts

If there’s one thing that matters to us most here at Slickstream, it’s the visitor engagement data that drives everything we do. And while it’s all well and good to create shiny new objects for our publishers to put on their sites, in the end they have to actually drive clickthrough.

So when we roll out a new tool in the Engagement Suite, the first thing we do is test, test, test! And this week, our friends at DIY & Crafts were kind enough to let us publish the results on our latest addition: the content grid.

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Oct 26, 2020 9:46:38 PM

Engagement Suite Minimum Price Now Just $10 per Month

When we introduced the Slickstream Engagement Suite in October 2019, one of our primary pricing considerations was our ability to adequately support all of our customers, including a high-touch onboarding process. That meant that we needed to set a monthly minimum price that made it viable for us to provide enough attention to every customer, and we landed on $25/mo.

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Oct 5, 2020 12:31:31 PM

Slickstream Turns One

It's a big week here at Slickstream; we officially launched out of beta one year ago! 

It's been a heck of a year filled with rapid growth, and we're so appreciative to all the customers, trialists, third parties and advocates that made it such a success. 

To quantify what kind of growth we're talking about, in our first 12 months we saw...

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Sep 18, 2020 10:41:31 PM

How Slickstream Prioritizes Stability, Performance and Support

Here at Slickstream, we field a lot of questions from customers, trialists, and interested publishers about our technical processes and how we affect the websites we're on. This is, of course, totally reasonable! The performance of your site is paramount, and you need to be confident in the reliability of any new component you're adding to it.

We can generally group these questions into three categories:

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Aug 11, 2020 10:53:55 PM

Slickstream Stories Beta Program Officially Launches

We have an exciting announcement today: Slickstream Stories are officially launching into beta!

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Jul 30, 2020 11:17:23 AM

Slickstream Answers Content Questions in MarketMuse AMA

We were thrilled to get a chance to talk to the folks at MarketMuse's Content Strategy Collective a few weeks back in an hour-long "Ask Me Anything" session. Our CEO Kingston Duffie and I chatted with content professionals at length about a variety of pressing topics surrounding engagement, publishing and more.

We thought that some of the topics discussed would be relevant to our publishers as well, so we decided to share it here - lightly edited for clarity. Enjoy!

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Jul 27, 2020 1:38:03 PM

How Slickstream Supports Shopify and E-Commerce

We're excited to announce that Slickstream is fully compatible with Shopify and other e-commerce solutions, and can integrate recommendations across multiple platforms.

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Jul 6, 2020 11:31:32 AM

Slickstream Appears on The Chopped Podcast

As Slickstream's marketing person, I never get tired of talking about on-site engagement and the data behind it. Honestly it's the best part of the job!

So you can imagine how thrilled I was to feature in the latest episode of the Chopped Podcast with Marly McMillen. She runs the Chopped Academy, which features a variety of resources for bloggers, and her own blog Namely Marly.

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May 29, 2020 12:08:42 PM

Case Study: Goal Conversions Climb 5.5% on TwoSleevers

The success of our publishers is the most important thing for us at Slickstream. When they're happy, we're happy, and that's the principle that drives all of our decisions on the Engagement Suite (and everything we do).

But to understand how we can improve, it's important we understand exactly the impact we're currently having. To that end, we periodically do voluntary A/B testing with certain high-traffic sites, which allows us to isolate our net effect over time (see our Case Study with Pinch of Yum).

Most recently, Dr. Urvashi Pitre from TwoSleevers.com was kind enough to share the results from her recent Slickstream test. The findings are really exciting, and we'll dive in below!

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