News and Updates

Posts by:

John Greely

Hi, I'm John! I run marketing for Slickstream. In a past life I was an early employee at Bleacher Report, and I'm both a Gaucho and a Longhorn.

Case Study: Goal Conversions Climb 5.5% on TwoSleevers

The success of our publishers is the most important thing for us at Slickstream. When they're happy, we're happy, and that's the principle that drives all of our decisions on the Engagement Suite (and everything we do).

But to understand how we can improve, it's important we understand exactly the impact we're currently having. To that end, we periodically do voluntary A/B testing with certain high-traffic sites, which allows us to isolate our net effect over time (see our Case Study with Pinch of Yum).

Most recently, Dr. Urvashi Pitre from TwoSleevers.com was kind enough to share the results from her recent Slickstream test. The findings are really exciting, and we'll dive in below!

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A Few of Our 'Favorite' Things

How is it February already?

January just flew right on by here at Slickstream, with well over 100 new websites signing up for our Engagement Suite and a whole heap of new records broken. One of those records was for total favorites (over 5,000,000 in a single month!), and to celebrate we decided to take a closer look at the content that visitors loved so much.

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Chart Visual

Analytics Gets an Overhaul

Here at Slickstream, we offer you a lot of options to increase your on-site engagement. Our search, discovery, and engagement tools are designed to blend seamlessly with your website, and to help users intuitively find more of your content. But how can you tell if they're working?

That's where our analytics come in. Up until this point, these analytics have been kept in beta while we identified what was useful, what wasn't, and how best to display everything. As of today, we're excited to announce that they're ready for a full release!

Here's what's new:

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Untitled presentation

A Fresh Look for Favorites

One of the key components of Slickstream's Engagement Suite is its Heartbeat/Favorites tool, which you may recognize as the heart icon that sits above search in the bottom right corner of Slickstream-enabled websites.

It's one of our most-used tools (particularly on mobile) and it serves two valuable purposes for publishers:

  • First, it enables visitors to effortlessly express their appreciation on posts, and engages them with live animations as visitors from around the world do the same.
  • Second, it provides those visitors with an easy method to save content and refer back to it later on a personal 'Favorites' page, without having to log in or enter an email address.

Today we've made an update which we think improve both its look and feel and its overall functionality. Users can now access their favorites from the Heartbeat module itself, via a simple and intuitive bookmark icon that appears after clicking.

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Speed Test Performance

How Slickstream Impacts Site Speed

If there's one question we get all the time from our customers, it's "How is Slickstream going to affect my site speed?"

Frankly, it's an excellent question. I don't have to tell you how important site speed is to publishers — it has a huge impact on both advertising revenue and visitor satisfaction.

So we decided to dive into the numbers on what actually happens when you add the Slickstream Engagement Suite to your website. I'll get to that below, but first it's important to explain how we work and what the most important metrics to focus on are.

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