News and Updates

Posts by

Kingston Duffie

Kingston is the CEO/CTO of Slickstream.

Slickstream's New Cloud

Since Slickstream went live a year ago, we've been growing quickly. Last October we managed a handful of websites, indexed a few thousand webpages daily, and processed a few hundred gigabytes of traffic per month. Now we are handling more than 600 websites, indexing more than half a million webpages in real-time, and over the past month have processed more than 30 terabytes of traffic.

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Slickstream and First Party Data

If you use advertising on your site to generate revenue, then you may have heard horror stories about what will happen when Google starts to block third-party cookies on Chrome -- currently slated for sometime in 2022.

First of all, this isn't as bad as it may sound. Apple started blocking third-party cookies earlier this year, and most publishers have not seen a significant decline in RPMs on mobile. With about half of the entire mobile market, this is significant.

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How Covid-19 Has Affected Food Blogging

The food blogging business has not been immune to the effects of Covid-19. We heard many of our customers tell us about how advertising rates had dropped. And we were well aware that traffic levels to these websites grew significantly during the crisis.

Because of our rather unique position, we were able to put numbers to these stories. Sure enough, traffic levels have almost doubled during the crisis, while advertising rates fell to about half of their usual levels, although rates have been recovering recently.

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