News and Updates

Slickstream stories are getting added to a lot of our customers' websites. We've been asked an important question frequently: Why should I add stories to my website?

If you use advertising on your site to generate revenue, then you may have heard horror stories about what will happen when Google starts to block third-party cookies on Chrome -- currently slated for sometime in 2022.

We know that page speed is essential to high engagement. We have always worked hard to make sure that when Slickstream is added to your site, we have the minimum possible impact on page load times and performance.

We've added a cool new feature for Recipe sites: the ability to search for posts based on the ingredients in the recipe.

Some of our publisher's sites have more than one language on the same site. In our latest release, we've added better support for these sites.

Slickstream publishers sometimes ask me why we use "activity time" as one of our key engagement metrics. The answer is easy. It is directly correlated to revenue -- and everyone wants to know how they can increase revenue.

First, let me explain what I mean by "activity time". This is the active time that a viewer spends on your site. Don't confuse this with session duration. That is a metric that you'll see in Google Analytics. But for a variety of reasons, it is a very poor measure of engagement. (Just think about someone who opens one of your pages and then goes out to lunch while leaving that page open in their browser.)