We went live today with a big update to the Slickstream Engagement Suite that includes a lot of improvements to our infrastructure, along with a number of features that we hope you and your visitors will enjoy.
News and Updates
Kingston is the CEO/CTO of Slickstream.
Part of Slickstream's "secret sauce" is our ability to integrate our engagement suite into websites without anything more than an embed code added by the publisher. We handle the work so that our features get added into the site beautifully and seamlessly.
Until now, though, if a publisher wants changes to the configuration of engagement suite widgets on their site, they would need to contact us. For example, if the publisher decided that they wanted to switch to a "grid layout" for their search results, we would need to make that change for them.
Slickstream publishers sometimes ask me why we use "activity time" as one of our key engagement metrics. The answer is easy. It is directly correlated to revenue -- and everyone wants to know how they can increase revenue.
First, let me explain what I mean by "activity time". This is the active time that a viewer spends on your site. Don't confuse this with session duration. That is a metric that you'll see in Google Analytics. But for a variety of reasons, it is a very poor measure of engagement. (Just think about someone who opens one of your pages and then goes out to lunch while leaving that page open in their browser.)
People for a long time have talked about "bounces" when referring to website analytics. As experts in engagement, we believe that the way it has been commonly defined leads to a lot of confusion and misunderstanding. So let's clear this up. You'll see in a minute why this is relevant to your site revenue.
Slickstream's Engagement Suite was updated today with some significant changes to Favorites, Search and Analytics.