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Slickstream

Data-Driven Growth: How to Use Slickstream Analytics

One of the best parts about subscribing to Slickstream is the wealth of data available in your analytics portal. It features content insights, clickthrough data, search queries, recommendation pairs, individual widget usage, and much more. To be honest, we know it can be a little overwhelming!

That's why I wanted to take some time today to outline some of the best ways our publishers use Slickstream insights to grow their sites, and to show off some of the information you may not have realized was there. Let's dive in:

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Self-Serve

Self-Serve Site Configuration

Part of Slickstream's "secret sauce" is our ability to integrate our engagement suite into websites without anything more than an embed code added by the publisher. We handle the work so that our features get added into the site beautifully and seamlessly.

Until now, though, if a publisher wants changes to the configuration of engagement suite widgets on their site, they would need to contact us. For example, if the publisher decided that they wanted to switch to a "grid layout" for their search results, we would need to make that change for them.

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Pinch of Yum Case Study

Case Study: Slickstream Boosts Clicks 17.6%

Here at Slickstream, we have two top priorities that guide everything we do:

  1. Creating a better user experience for your website's visitors
  2. Increasing the actual engagement on your site

The first point is easy to see, and our feedback from happy customers speaks for itself. But measuring increased engagement is a little trickier, which is why we were so happy when our friends at Pinch of Yum volunteered to open up their site for some thorough testing.

Well the results are in, and we're absolutely thrilled. We'll dive into the details below, but here's the short version: in one week of analysis, our Engagement Suite increased total clicks 17.6%, led to 489 additional hours of on-site activity, and raised pageviews and revenue 2.2%!

Let's dive into the details below.

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