If there's one question we get all the time from our customers, it's "How is Slickstream going to affect my site speed?"
Frankly, it's an excellent question. I don't have to tell you how important site speed is to publishers — it has a huge impact on both advertising revenue and visitor satisfaction.
So we decided to dive into the numbers on what actually happens when you add the Slickstream Engagement Suite to your website. I'll get to that below, but first it's important to explain how we work and what the most important metrics to focus on are.
How does Slickstream work?
When you add the Engagement Suite to your site, all of the included search, discovery and engagement tools come directly from the cloud. We don't affect or tie into your servers at all.
Our script is also loaded asynchronously. That means that while a visitor's browser is loading Slickstream, your content — text, images, and everything else — continues to load on the screen at the same time.
But it looks like Slickstream's Filmstrip loads last... why is that?
Another great question! Our script waits until all of your primary content (you know, the stuff that matters the most) is loaded in the browser before adding our own.
Sometimes, on very slow connections, advertisements can also use up a lot of socket connections. The browser then queues us to load after those ad sockets have done their job.
So how do you actually evaluate speed?
We used Google's Lighthouse tool to conduct an analysis on one our client websites (anonymous here for their privacy) with and without Slickstream. In this analysis we've primarily focused on two key statistics used to evaluate speed:
There are plenty of other metrics you can look at (and we'll show them too), but for the most part those two are the most important.
OK, I get it already... Now show me the data!
Here's what this website's performance looked like without Slickstream:
And here's what it looked like with Slickstream:
As you can see, "First Contentful Paint" was delayed by 0.2 seconds, while "Time to Interactive" barely changed. In fact, the latter got a little better in this instance, but that's more of a coincidence than anything specific we're doing.
What this shows is that we caused a fractional delay on the first item to be displayed, but no delay whatsoever on when the page was actually ready to use.
We also tested our performance for users on very slow internet or mobile data connections. Here are the relevant results without Slickstream:
And here they are with Slickstream:
You'll notice that First Paint was not visibly impacted in this case, but Time to Interactive was a bit longer.
So what does it all mean?
It means we have put an enormous amount of time, energy, and thought into keeping your site as fast as possible, and are continuously improving. While we would never claim to have zero effect on your site speed, it's safe to say our impact is very small.