Everybody's got first-party data on their minds today, with the specter of the end of cookies looming large over publishers worried about how it will affect their advertising revenue.
News and Updates
Web stories, the web version of the popular social media format, are rapidly increasing in popularity thanks to a renewed emphasis by Google. Google views stories as a great new traffic source for publishers but equally importantly, as a new engaging medium on the web. (Watch this short overview from the stories team at Google).
A few months ago, we announced a feature that utilized the structured data many of our publishers in the cooking/recipe space were already producing: ingredient-based search.
Today we're happy to announce another such feature, this time for those in the crafts/DIY vertical: supply-based search!
If there’s one thing that matters to us most here at Slickstream, it’s the visitor engagement data that drives everything we do. And while it’s all well and good to create shiny new objects for our publishers to put on their sites, in the end they have to actually drive clickthrough.
So when we roll out a new tool in the Engagement Suite, the first thing we do is test, test, test! And this week, our friends at DIY & Crafts were kind enough to let us publish the results on our latest addition: the content grid.
When we introduced the Slickstream Engagement Suite in October 2019, one of our primary pricing considerations was our ability to adequately support all of our customers, including a high-touch onboarding process. That meant that we needed to set a monthly minimum price that made it viable for us to provide enough attention to every customer, and we landed on $25/mo.
Slickstream stories are getting added to a lot of our customers' websites. We've been asked an important question frequently: Why should I add stories to my website?
Slickstream has been updated for all customers today. These changes should have no effect on existing customers -- at least until they choose to take advantage of these new capabilities.
It's a big week here at Slickstream; we officially launched out of beta one year ago!
It's been a heck of a year filled with rapid growth, and we're so appreciative to all the customers, trialists, third parties and advocates that made it such a success.
Since Slickstream went live a year ago, we've been growing quickly. Last October we managed a handful of websites, indexed a few thousand webpages daily, and processed a few hundred gigabytes of traffic per month. Now we are handling more than 600 websites, indexing more than half a million webpages in real-time, and over the past month have processed more than 30 terabytes of traffic.
If you use advertising on your site to generate revenue, then you may have heard horror stories about what will happen when Google starts to block third-party cookies on Chrome -- currently slated for sometime in 2022.