Slickstream stories are getting added to a lot of our customers' websites. We've been asked an important question frequently: Why should I add stories to my website?
News and Updates
Since Slickstream went live a year ago, we've been growing quickly. Last October we managed a handful of websites, indexed a few thousand webpages daily, and processed a few hundred gigabytes of traffic per month. Now we are handling more than 600 websites, indexing more than half a million webpages in real-time, and over the past month have processed more than 30 terabytes of traffic.
If you use advertising on your site to generate revenue, then you may have heard horror stories about what will happen when Google starts to block third-party cookies on Chrome -- currently slated for sometime in 2022.
First of all, this isn't as bad as it may sound. Apple started blocking third-party cookies earlier this year, and most publishers have not seen a significant decline in RPMs on mobile. With about half of the entire mobile market, this is significant.
Here at Slickstream, we field a lot of questions from customers, trialists, and interested publishers about our technical processes and how we affect the websites we're on. This is, of course, totally reasonable! The performance of your site is paramount, and you need to be confident in the reliability of any new component you're adding to it.
We can generally group these questions into three categories:
We have an exciting announcement today: Slickstream Stories are officially launching into beta!
We were thrilled to get a chance to talk to the folks at MarketMuse's Content Strategy Collective a few weeks back in an hour-long "Ask Me Anything" session. Our CEO Kingston Duffie and I chatted with content professionals at length about a variety of pressing topics surrounding engagement, publishing and more.