News and Updates

How Covid-19 Has Affected Food Blogging

The food blogging business has not been immune to the effects of Covid-19. We heard many of our customers tell us about how advertising rates had dropped. And we were well aware that traffic levels to these websites grew significantly during the crisis.

Because of our rather unique position, we were able to put numbers to these stories. Sure enough, traffic levels have almost doubled during the crisis, while advertising rates fell to about half of their usual levels, although rates have been recovering recently.

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Case Study: Goal Conversions Climb 5.5% on TwoSleevers

The success of our publishers is the most important thing for us at Slickstream. When they're happy, we're happy, and that's the principle that drives all of our decisions on the Engagement Suite (and everything we do).

But to understand how we can improve, it's important we understand exactly the impact we're currently having. To that end, we periodically do voluntary A/B testing with certain high-traffic sites, which allows us to isolate our net effect over time (see our Case Study with Pinch of Yum).

Most recently, Dr. Urvashi Pitre from TwoSleevers.com was kind enough to share the results from her recent Slickstream test. The findings are really exciting, and we'll dive in below!

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Slickstream Price Reduction Through July 15

These are trying times for everyone, and the impacts of Covid-19 are being felt acutely in the publishing industry.

Many publishers are seeing increased traffic, but their ad revenue per pageview has decreased significantly. Since we charge on a pageview basis, we understand that this has made our service less affordable. As such, we've decided to make a temporary adjustment to our pricing:

For the next three months, we will be lowering our prices by 50%.

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