We went live today with a big update to the Slickstream Engagement Suite that includes a lot of improvements to our infrastructure, along with a number of features that we hope you and your visitors will enjoy.
News and Updates
Engagement Suite (4)
What a year.
Slickstream started 2019 as a fledgling startup serving a handful of food blogs, and closed it with our biggest month ever: 100,000,000 pageviews in December alone.
Part of Slickstream's "secret sauce" is our ability to integrate our engagement suite into websites without anything more than an embed code added by the publisher. We handle the work so that our features get added into the site beautifully and seamlessly.
Until now, though, if a publisher wants changes to the configuration of engagement suite widgets on their site, they would need to contact us. For example, if the publisher decided that they wanted to switch to a "grid layout" for their search results, we would need to make that change for them.
Slickstream publishers sometimes ask me why we use "activity time" as one of our key engagement metrics. The answer is easy. It is directly correlated to revenue -- and everyone wants to know how they can increase revenue.
First, let me explain what I mean by "activity time". This is the active time that a viewer spends on your site. Don't confuse this with session duration. That is a metric that you'll see in Google Analytics. But for a variety of reasons, it is a very poor measure of engagement. (Just think about someone who opens one of your pages and then goes out to lunch while leaving that page open in their browser.)
People for a long time have talked about "bounces" when referring to website analytics. As experts in engagement, we believe that the way it has been commonly defined leads to a lot of confusion and misunderstanding. So let's clear this up. You'll see in a minute why this is relevant to your site revenue.
November was a record month here at Slickstream, and we wanted to share a few major milestones we hit along the way.
Here at Slickstream, we offer you a lot of options to increase your on-site engagement. Our search, discovery, and engagement tools are designed to blend seamlessly with your website, and to help users intuitively find more of your content. But how can you tell if they're working?
That's where our analytics come in. Up until this point, these analytics have been kept in beta while we identified what was useful, what wasn't, and how best to display everything. As of today, we're excited to announce that they're ready for a full release!
Here's what's new:
Slickstream's Engagement Suite was updated today with some significant changes to Favorites, Search and Analytics.
One of the key components of Slickstream's Engagement Suite is its Heartbeat/Favorites tool, which you may recognize as the heart icon that sits above search in the bottom right corner of Slickstream-enabled websites.
It's one of our most-used tools (particularly on mobile) and it serves two valuable purposes for publishers:
- First, it enables visitors to effortlessly express their appreciation on posts, and engages them with live animations as visitors from around the world do the same.
- Second, it provides those visitors with an easy method to save content and refer back to it later on a personal 'Favorites' page, without having to log in or enter an email address.
Today we've made an update which we think improve both its look and feel and its overall functionality. Users can now access their favorites from the Heartbeat module itself, via a simple and intuitive bookmark icon that appears after clicking.
Here at Slickstream, we have two top priorities that guide everything we do:
- Creating a better user experience for your website's visitors
- Increasing the actual engagement on your site
The first point is easy to see, and our feedback from happy customers speaks for itself. But measuring increased engagement is a little trickier, which is why we were so happy when our friends at Pinch of Yum volunteered to open up their site for some thorough testing.
Well the results are in, and we're absolutely thrilled. We'll dive into the details below, but here's the short version: in one week of analysis, our Engagement Suite increased total clicks 17.6%, led to 489 additional hours of on-site activity, and raised pageviews and revenue 2.2%!
Let's dive into the details below.