Slickstream's recent update includes a major upgrade to search. This was more than a year in the making and incorporates some big concepts. One of those concepts is "two-dimensional search" (or "2D"). The other is "progressive search". I'm going to explain those to you below.
News and Updates
If you use advertising on your site to generate revenue, then you may have heard horror stories about what will happen when Google starts to block third-party cookies on Chrome -- currently slated for sometime in 2022.
First of all, this isn't as bad as it may sound. Apple started blocking third-party cookies earlier this year, and most publishers have not seen a significant decline in RPMs on mobile. With about half of the entire mobile market, this is significant.
Here at Slickstream, we field a lot of questions from customers, trialists, and interested publishers about our technical processes and how we affect the websites we're on. This is, of course, totally reasonable! The performance of your site is paramount, and you need to be confident in the reliability of any new component you're adding to it.
We can generally group these questions into three categories:
We were thrilled to get a chance to talk to the folks at MarketMuse's Content Strategy Collective a few weeks back in an hour-long "Ask Me Anything" session. Our CEO Kingston Duffie and I chatted with content professionals at length about a variety of pressing topics surrounding engagement, publishing and more.
The food blogging business has not been immune to the effects of Covid-19. We heard many of our customers tell us about how advertising rates had dropped. And we were well aware that traffic levels to these websites grew significantly during the crisis.
Because of our rather unique position, we were able to put numbers to these stories. Sure enough, traffic levels have almost doubled during the crisis, while advertising rates fell to about half of their usual levels, although rates have been recovering recently.
The success of our publishers is the most important thing for us at Slickstream. When they're happy, we're happy, and that's the principle that drives all of our decisions on the Engagement Suite (and everything we do).
But to understand how we can improve, it's important we understand exactly the impact we're currently having. To that end, we periodically do voluntary A/B testing with certain high-traffic sites, which allows us to isolate our net effect over time (see our Case Study with Pinch of Yum).
Most recently, Dr. Urvashi Pitre from TwoSleevers.com was kind enough to share the results from her recent Slickstream test. The findings are really exciting, and we'll dive in below!
How is it February already?
January just flew right on by here at Slickstream, with well over 100 new websites signing up for our Engagement Suite and a whole heap of new records broken. One of those records was for total favorites (over 5,000,000 in a single month!), and to celebrate we decided to take a closer look at the content that visitors loved so much.