Web stories, the web version of the popular social media format, are rapidly increasing in popularity thanks to a renewed emphasis by Google. Google views stories as a great new traffic source for publishers but equally importantly, as a new engaging medium on the web. (Watch this short overview from the stories team at Google).
News and Updates
Slickstream stories are getting added to a lot of our customers' websites. We've been asked an important question frequently: Why should I add stories to my website?
We have an exciting announcement today: Slickstream Stories are officially launching into beta!
Search, Discover, and Engage with Slickstream
Hi everyone, and welcome to Slickstream! We're a startup with a simple mission: To help publishers create exceptional user experiences and maximize their visitor engagement.
Why engagement? Well, there are a handful of reasons.
- It's valuable. Publishers generate revenue from serving advertisements, and the more pageviews they get the more ads they can serve. But increasing pageviews isn't just about acquiring new visitors — it's also about increasing the amount of time existing visitors spend on site, and the amount of content they consume. That's where we come in.
- It's underserved. While there are countless products on the acquisition side (think SEO, social media, campaign management, etc.), there are very few that help publishers actually increase their on-site performance metrics. Our Engagement Suite product was built to do just that, by offering tools to help users Search, Discover, and Engage with content.
- It's the whole point! Publishers don't create content in a vacuum; they create it for their audience to consume. Our users put their hearts and souls into their websites, and we help them make the most of their hard work. You can read for yourself how they feel about it (spoiler: they're big fans).