Now that you have Slickstream deployed across your site here are some things to consider to get the most out of our features.
Recommendations are based on the page being viewed and show up in three places.
1. In the static Filmstrip that we've likely configured to sit somewhere near the top of your post. You can actually move this to sit anywhere on the page and you can add a search button to the right end of it if you'd like.
2. In the Filmstrip Toolbar that we've likely configured to appear at the top of the page when your visitors start scrolling back up. This is our default position for the Toolbar as we believe that your visitors are focused on consuming your content as they scroll down the page, so we get out of the way, but are "done" consuming when scrolling back up, so it's a good time to come in to view and present them with great recommendations for where to go next. However, this too is configurable and you can set the Filmstrip Toolbar to appear when scrolling in both directions or just when scrolling up. You can also set what the Toolbar sticks to on your page. For instance, it can be configured to stick below your existing menu or to cover it. And, its behavior can be set independently for desktop and mobile. For both Filmstrips you can also configure the font, type of cell (text only, image only, both), the width of the cells, the shape of the corners and many other styling details.
3. In the Slickstream Search panel recommendations are displayed as the default search results when the panel is first opened. Ideally offering your visitors tempting destinations even before they've started searching.
You can also pin a post to appear at the top of the recommendation list.
We think of the Slickstream Search panel as the navigation center for your site. Here your visitors can see search results, but also lists of their recently visited pages, your latest posts, most popular posts, related posts (recommendations) and their favorites. And for sites that use categories and structured data, search results will exploit this organization to offer the option to search in a category or by an ingredient.
The configuration options for the Search panel are extensive. From which posts to include in results, to which lists and buttons to display in the panel, to the format of the results grid (width of cells, size of cells, rounding of cell corners), to what to display (description, publication date), to customizing all the messages that are displayed.
While simple on the surface, the Favorites system is a sophisticated way to allow your visitors to build and save lists of their favorite posts. Making them available anytime they return to the site on any device. Included in the favoriting system is the ability to collect your visitors' email addresses to include in your membership lists for newsletter distribution and other updates. You can read more about email address collection here. And once configured, learn about how to integrate with popular email management tools like Mailchimp and ConvertKit.
The Favorite system is also highly configurable, allowing you to change to a custom icon (instead of the heart), control when and where the counts are displayed, turn on and off heart fluttering, and customize all the messages related to the favoriting and sign up process.
While Slickstream provides UI components (floating buttons, filmstrips) for your users to interact with Search, Favorites and Recommendations, you can also link any UI components on your page directly to Slickstream components. You can read more about the links available here, and see a specific example of how to add a search link to your menu bar here.
Does your site have a shop? You can integrate Slickstream with your e-commerce provider (Shopify, etc.) such that your products will be included in recommendations and search results on your main site. Read more about E-commerce integration options here.
Your Slickstream portal contains a wealth of information about how Slickstream is performing but also useful data about how your visitors are behaving when visiting your site. The information available includes:
- Searches: What do visitors search for and what do they end up clicking on
- Recommendations: Which recommendations are clicked on which posts
- Favorites: Which pages have the most favorites/pageviews
- Members: Download your members' emails or set up integrations to automatically upload them to your email management system
- Content: See pageviews, engagement time, favorites, clickthrough and header bidding RPM for each of your posts
With your site wide deployment come Engagement Reports. These are one-time reports delivered by email 7 days after you first publish a post summarizing a set of metrics related to how that post has been received and interacted with by your visitors.
Last but not least, for those looking for even more control of their user experience, the Slickstream API allows publishers programatic access to the Slickstream features. Perhaps you want to build your own sign in area on top of Slickstream's membership system, or your own UX elements to display visitor favorites - Slickstream's API gives you control.
Most of these features are configurable in your portal, but if you have any questions or would like Slickstream to change any of these settings for you, don't hesitate to contact us directly at email@example.com.