One of the most data rich analytic tables Slickstream provides is the Content Table accessible from the Content tab in the Slickstream Portal. This table provides summary information for each page on the publisher's website. Below are detailed explanations of the content in each column.
Published: This is the date the page was first published.
Active Time: This is a measure of how much time engaged visitors are actively consuming content. Slickstream found that session duration (as reported by Google Analytics, for example) is a poor measure because this data can be heavily skewed when, for example, someone opens a webpage and then just leaves it open. Since we are deeply integrated in the operation of the page, we monitor all user activity -- clicks, scrolls, etc. We define active time as the time when users are actively interacting with a page. We do this by counting 10 second intervals in which the user has clicked or scrolled at least once during that interval. So, for example, for an activity time of 90 seconds, the user may have had the page open for 5 minutes, but there were only 9 10-second periods in which they appeared to be active. The value in the Content table is an average of the activity time spent by visitors on each particular page -- not their total session if they visited other pages. Note, however, that we omit from this average calculation viewers who never engaged at all -- i.e., never once clicked or scrolled. These are what we call "immediate bounces". (Not to be confused with "bounces" which is how Google Analytics refers to viewers who visit only one page during the session -- we call those "single-page sessions".)