--- title: Putting Slickstream Data to Work description: Slickstream offers tons of data and deep insights. Learn how to use Slickstream analytics to improve your content strategy and develop loyal readers. image: https://www.slickstream.com/hubfs/Portal%20Home-1.png --- [![Slickstream](https://www.slickstream.com/hs-fs/hubfs/SlickstreamLogo_Raptive_Pink_Wide.png?width=450&height=88&name=SlickstreamLogo_Raptive_Pink_Wide.png "Slickstream")](https://www.slickstream.com) Open main menu Close main menu - [For Bloggers](https://www.slickstream.com) Open the submenu - [Features](https://www.slickstream.com/engagement-suite) - [Testimonials](https://www.slickstream.com/testimonials) - Resources Open the submenu - [About Us](https://www.slickstream.com/about) - [Support](https://www.slickstream.com/support) - [Contact](https://www.slickstream.com/contact) - [Sign In](https://portal.slickstream.com) [Analytics](https://www.slickstream.com/support/tag/analytics) [Slickstream Overview](https://www.slickstream.com/support/tag/slickstream-overview) # Putting Slickstream Data to Work ![Slickstream](https://www.slickstream.com/hs-fs/hubfs/Slickstream%20icon.png?width=45&name=Slickstream%20icon.png) [Slickstream](https://www.slickstream.com/support/author/slickstream) ![Portal Home](https://www.slickstream.com/hubfs/Portal%20Home-1.png) One of the best things about Slickstream is the wealth of data available in your analytics portal. It features content insights, clickthrough data, search queries, recommendation pairs, individual widget usage, and more. This article explains how to use Slickstream data to improve your content strategy and develop loyal readers.  ### Access Slickstream Data After creating your Slickstream account, you gain access to the [portal](https://portal.slickstream.com/). On the portal's homepage, you will find a snapshot of feature performance for the last 30 days and summary data on traffic, engagement, and each widget. At the top of the page is a menu to access the different portal analytics. ![SS Homepage](https://www.slickstream.com/hs-fs/hubfs/SS%20Homepage.png?width=393&height=378&name=SS%20Homepage.png) ### Slickstream Analytics #### **Searches:** See what visitors look for on your site From the portal menu, go to the ‘Searches’ tab. This page displays how visitors use the search panel to find content on your site. It lists your site's top searches and posts clicked on from search.  ![Searches](https://www.slickstream.com/hs-fs/hubfs/Searches.png?width=601&height=414&name=Searches.png) ##### **Tips** - Use these insights and ensure that the posts visitors click on align with the search topics. Content that precisely matches what visitors are seeking keeps them on your site longer. - Pair this data with your SEO keywords to understand if the search terms used to find your content are also what they want more of once they arrive.   **Content:** Get into page performance details  From the portal menu, go to the ‘Content’ tab. This page displays all of the indexed pages on your site and how each has been performing for the last 30 days. See what pages readers are most active on, the most favorited, the most viewed, and more.  ![Screenshot 2024-07-19 at 4.16.12 PM](https://www.slickstream.com/hs-fs/hubfs/Screenshot%202024-07-19%20at%204.16.12%20PM.png?width=500&height=464&name=Screenshot%202024-07-19%20at%204.16.12%20PM.png) ##### **Tips** - Identify posts with high engagement and promote them via social media and other channels. - Create additional content for subject areas covered in your most popular posts. - Update old posts that have lower engagement (e.g., pageviews, active time, favorites) - See this article for information on the data in this report: [Content Report Columns Explained](https://www.slickstream.com/support/content-report-columns-explained) #### **Memberships:** Track and view new subscribers From the portal menu, go to the ‘Memberships’ tab. This page displays the total number of subscribers and the number of new subscribers in the last 30 days. See the email addresses you can integrate with your mailing list and the number of favorites for each contact.  **![slickstream+member@raptive.com](https://www.slickstream.com/hs-fs/hubfs/slickstream+member@raptive.com.png?width=533&height=683&name=slickstream+member@raptive.com.png)** ##### **Tips** - Integrate your [email service provider](https://www.slickstream.com/support/membership-email-integration) and automatically import new subscribers. - Ask your subscribers via email to self-segment by asking them a question or requesting that they click on an option that applies to them. Use this segmentation to inform your content strategy or develop an email marketing campaign. - Customize your membership invitation message to suit your brand and audience. Within the [Slickstream Portal](https://portal.slickstream.com/), go to Config \> Site-Wide \> Membership \> Sign-up Message.   There are endless ways to take advantage of Slickstream data. If you have any questions, please don't hesitate to contact us at support@slickstream.com. ## Related Articles [![](https://lh3.googleusercontent.com/BpxEYhpdjtdMtx_INjvrIWusDMmQwOCTHDAvkFL6DuFeIVhbq6xvzpKgPQ9fPmfpsSLTKu_TeaMuMEKVrXIdZRDG5KXZG5RGBzH26totyFLquiC7s_Y2zZnZQdo_O0s-HZU5dWcLmZ0R6ajbzzsMuPk)](https://www.slickstream.com/support/slickstream-and-raptive-first-party-data-integration) [Documentation](https://www.slickstream.com/support/tag/documentation) ### [Slickstream and Raptive First-party Data Integration](https://www.slickstream.com/support/slickstream-and-raptive-first-party-data-integration) This article describes Slickstream's integration with Raptive’s Identity API, which allows Raptive creators to benefit from first-party data collected by Slickstream... ![Slickstream](https://www.slickstream.com/hs-fs/hubfs/Slickstream%20icon.png?width=45&name=Slickstream%20icon.png) [Slickstream](https://www.slickstream.com/support/author/slickstream) [Read More](https://www.slickstream.com/support/slickstream-and-raptive-first-party-data-integration) [Engagement Suite](https://www.slickstream.com/support/tag/engagement-suite) [Documentation](https://www.slickstream.com/support/tag/documentation) ### [Customizing Membership Sign Up Messages](https://www.slickstream.com/support/customizing-sign-in-messages) This article explains how to configure the messages your visitors will see in the sign up/in flow on your site. ![Slickstream](https://www.slickstream.com/hs-fs/hubfs/Slickstream%20icon.png?width=45&name=Slickstream%20icon.png) [Slickstream](https://www.slickstream.com/support/author/slickstream) [Read More](https://www.slickstream.com/support/customizing-sign-in-messages) [![Raptive SS Logo\_rev (1)](https://www.slickstream.com/hs-fs/hubfs/Raptive%20SS%20Logo_rev%20(1).png?width=200&height=39&name=Raptive%20SS%20Logo_rev%20(1).png "Raptive SS Logo_rev (1)")](https://www.slickstream.com) © Slickstream 2026 [Contact Us](https://www.slickstream.com/contact) [Terms of Service](https://www.slickstream.com/terms) | [Privacy Policy](https://www.slickstream.com/privacy)