---
title: Slickstream and Raptive First-party Data Integration
description: Slickstream integrates with Raptive's Identity API so creators benefit from first-party data collected by Slickstream.
image: https://lh3.googleusercontent.com/BpxEYhpdjtdMtx_INjvrIWusDMmQwOCTHDAvkFL6DuFeIVhbq6xvzpKgPQ9fPmfpsSLTKu_TeaMuMEKVrXIdZRDG5KXZG5RGBzH26totyFLquiC7s_Y2zZnZQdo_O0s-HZU5dWcLmZ0R6ajbzzsMuPk
---

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# Slickstream and Raptive First-party Data Integration

![Slickstream](https://www.slickstream.com/hs-fs/hubfs/Slickstream%20icon.png?width=45&name=Slickstream%20icon.png) 

[Slickstream](https://www.slickstream.com/support/author/slickstream)

![](https://lh3.googleusercontent.com/BpxEYhpdjtdMtx_INjvrIWusDMmQwOCTHDAvkFL6DuFeIVhbq6xvzpKgPQ9fPmfpsSLTKu_TeaMuMEKVrXIdZRDG5KXZG5RGBzH26totyFLquiC7s_Y2zZnZQdo_O0s-HZU5dWcLmZ0R6ajbzzsMuPk)

This article describes Slickstream's integration with Raptive’s Identity API, which allows Raptive creators to benefit from first-party data collected by Slickstream directly. No action is required to turn this on. This integration is automatically enabled, and if you'd like to opt out of this integration at any time, contact [support@slickstream.com](mailto:support@slickstream.com). 

First-party data lets you identify a site visitor based on their email address. Some of your visitors' email addresses are known because they have signed into Slickstream. Visitors sign into Slickstream to store or retrieve their list of [favorite posts](https://www.slickstream.com/support/how-do-slickstream-favorites-work).

When a visitor signs into Slickstream, an anonymized version of their email address is shared with Raptive, which is used in ad auctions throughout that visitor's journey on your site. You benefit if advertisers bidding in ad auctions pay a premium for this anonymized identity information.

The primary way that Slickstream encourages visitors to sign up on your site is via its membership/favoriting system, whereby your visitors can create and store lists of their favorite posts. Visitors who sign up on your site become members on your site only. 

As part of the membership system, you can customize the messages your visitors see when they sign up. For creators who use the Raptive ad network, Slickstream automatically updates the consent message to clarify that email addresses are used for ad personalization.

 

![](https://lh3.googleusercontent.com/BpxEYhpdjtdMtx_INjvrIWusDMmQwOCTHDAvkFL6DuFeIVhbq6xvzpKgPQ9fPmfpsSLTKu_TeaMuMEKVrXIdZRDG5KXZG5RGBzH26totyFLquiC7s_Y2zZnZQdo_O0s-HZU5dWcLmZ0R6ajbzzsMuPk)

This [article](https://www.slickstream.com/support/slickstream-favorites-and-email-address-collection) details the membership system and how to set membership options and customize the associated messages.

## Related Articles

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[Analytics](https://www.slickstream.com/support/tag/analytics) [Slickstream Overview](https://www.slickstream.com/support/tag/slickstream-overview)

### [Putting Slickstream Data to Work](https://www.slickstream.com/support/putting-slickstream-data-to-work)

One of the best things about Slickstream is the wealth of data available in your analytics portal. It features content insights, clickthrough data, search queries,...

![Slickstream](https://www.slickstream.com/hs-fs/hubfs/Slickstream%20icon.png?width=45&name=Slickstream%20icon.png) 

[Slickstream](https://www.slickstream.com/support/author/slickstream) 

[Read More](https://www.slickstream.com/support/putting-slickstream-data-to-work)

[Engagement Suite](https://www.slickstream.com/support/tag/engagement-suite) [Documentation](https://www.slickstream.com/support/tag/documentation)

### [Slickstream Favorites and Email Address Collection](https://www.slickstream.com/support/slickstream-favorites-and-email-address-collection)

Slickstream's Favorites feature allows visitors to show appreciation for a post or page and store those favorites on your site. You can read more about it [here.](https://www.slickstream.com/support/how-do-slickstream-favorites-work) The...

![Slickstream](https://www.slickstream.com/hs-fs/hubfs/Slickstream%20icon.png?width=45&name=Slickstream%20icon.png) 

[Slickstream](https://www.slickstream.com/support/author/slickstream) 

[Read More](https://www.slickstream.com/support/slickstream-favorites-and-email-address-collection)

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